Fashion Story | On The Road

Fashion Story | On The Road

Although the weather still bites, nod to the new season with denim layers which, when worn with a hint of rock ‘n’ roll, are transformed from laid-back to luxe. Perfect for a rugged walk along a windswept coastline… Vintage leather jacket at Rokit,...
Fashion Story | Brocade and Bloom Tapestry

Fashion Story | Brocade and Bloom Tapestry

Summer encroaches slowly on the English rose. In the hush of rambling country estates, modern debutantes shade their alabaster complexions against a faded backdrop of flocked wallpaper and draped floral textiles. As temperatures rise, lightweight transitional coats...
London Collections: Men AW14 | YMC

London Collections: Men AW14 | YMC

In the cavernous expanse of the Old Sorting Office, YMC’s AW14 collection juxtaposes casual, sporty pieces with sharp, sartorial design. This look is epitomised by the preppy-meets-street combination of a sweater draped over the shoulders of a tailored tracksuit. A...
LONDON COLLECTIONS: MEN SS14 | YMC

LONDON COLLECTIONS: MEN SS14 | YMC

The YMC (‘You Must Create’) press release is notably haughty about the brand’s conscious avoidance of the “fashion industry’s merry go round” and lauds their flagship stores for their “rejection of the smug artificial cosiness of...
Male Model Monday | The Boys of YMC

Male Model Monday | The Boys of YMC

PHONIX has a little chat with the boys of YMC Spring Summer 2014 before the show! Name: Harrison Agency: AMCK What did you have for Breakfast? Beans on toast Name: David V. Agency: AMCK What are you thinking while walking? I just focus on walking so I don’t...

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