5 Of The Best…Niche Fragrance Innovations

5 Of The Best…Niche Fragrance Innovations

The heady world of fragrance is a complex jungle. Beneath the industry’s shiny facade of mass-produced, label-associated flacons lies an art form as richly steeped in history as any other.  Today, the niche and the cult are blossoming, with exemplary new brands...
Kings Of Fragrance Byredo Craft A New Bouquet

Kings Of Fragrance Byredo Craft A New Bouquet

Since their inception 7 years ago, Stockholm-based perfumers Byredo have reigned as the leaders of the cult fragrance scene. This success is largely owed to the genuine originality of each scent – it has always proved impossible to provide a ‘smells like’...
Brand to Watch | Tom Daxon

Brand to Watch | Tom Daxon

Independent perfumer Tom Daxon is a breath of fresh air In a world drowning under the sickly scents of mass-manufactured big-brands fragrances, a niche perfume is something to be cherished. A signature scent should personify the wearer, not the famous face on the box....

Subscribers are automatically entered into our fashion cupboard giveaway, with one winner every month! No spam, just our curated monthly PHOENIX newletter to keep you up to date.

All signed up!