by Hannah Kane | Sep 9, 2014 | Fashion
The AW14 collection has graphic, grungy and boyish elements. Silhouettes are contemporary, fabrics are cozy and there is an easy elegance to the looks… You Must Create has recently welcomed designer Julie Eilenberger for the new AW14 season. With her come...
by Hannah Kane | Jun 24, 2013 | Fashion
The YMC (‘You Must Create’) press release is notably haughty about the brand’s conscious avoidance of the “fashion industry’s merry go round” and lauds their flagship stores for their “rejection of the smug artificial cosiness of...
