January: it’s the time of year when we get bombarded with over-complicated diet plans, unrealistic fitness regimes and cringe-inducing self-help slogans. No thanks – we’ve barely recovered from NYE. Here at PHOENIX we believe that being healthy should be realistic, straightforward and well, fun, and that’s why we’re looking to the humble bicycle for our new year’s fitness resolution.

Loved by Bradley Wiggins, Boris Johnson and Agyness Deyn alike, this old-school contraption is the perfect way to get your pulse racing and your thighs a-toning, while also knowing that you’re gaining some serous eco-friendly points. Whether you do a quick whiz round the block after work, enjoy a long, leisurely ride in the park on a Sunday morning or bravely swap your daily tube commute for two-wheels (hello replenished shoe fund), the bike is undoubtedly the best way to travel this January (just don’t forget lights and a helmet – safety is chic after all….)

Words: Joy Starkey

Four of the best bikes to buy now…

Serious Commuter: Avail 1 Womens 2015 Road Bikefull73899


Street-wise: Pinarello Catena Fixie Bike


Retro Styling: Pashley Princess


Super Luxe: Gold Genie 24K Gold Men’s Racing Bike 


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