British scent and style collide in a re-imagined signature fragrance

Get those olfactory skills in shape, ladies and gents. Iconic fragrance emporium Penhaligon’s has further sealed its relationship with the British Fashion Council by becoming the official scent of this year’s London Collections: Men. Last September, the quintessentially English perfume giants scented Somerset House for London Fashion Week, imbuing its rooms and surrounding show tents with Quercus, a delicate burst of citrus and basil with a sweetly spiced heart of jasmine, cardamom and muguet.blenheim bouquet

The signature scent for next week’s London Collections: Men will be Blenheim Bouquet. Originally created over a century ago, this contemporary take on the masculine scent is discreet and fresh, fusing a timeless blend of citrus oils, spices and woody notes.

Blenheim Bouquet is available in all Penhaligon’s boutiques, concessions and online at

Words: Mary-Jane Wiltsher

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