The world has never been better connected. What was once a geek niche is now a daily staple for almost everyone. There are 1.15 billion active Facebook users, 500 million people Tweeting regularly, LinkedIn acquires two new members every second and Tumblr gets over 245 million unique visitors each month.

With her 40 million followers, Lady GaGa can reach more people with one tweet than the combined populations of London, New York, Moscow and Mumbai. And Mark Zuckerberg had David Fincher and Aaron Sorkin write an Oscar-worthy biopic about him before he’d grown out of wearing hoodies. Social media is here to stay and it’s only going to get more important.


Social media is the main way we sustain both professional and social relationships and it has now become so big that it gets its own “week.” It’s a science and an art. The people that get it right get massive benefits. You probably already know this, but do you know how to make it work for you?

This Tuesday, PHOENIX will be partnering with Social Media Week and Women’s Fashion Day to bring our expertise to a full day of events looking at the impact of social media on women’s fashion and what the future might hold for the industry.

Social Media Week is a leading media platform which aims to provide the best information, ideas and inspiration to help people understand how to achieve more in a hyper-connected world. Their mission is to capture, curate and share the most meaningful ideas, trends, and best practices with regard to technology and social media’s impact on business, society and culture.


PHOENIX Editor-in-Chief Hannah Kane will be moderating both panels and using her social media expertise to guide our panels of experts into helping guests better understand what the future holds for Women’s Fashion on social media.

In the morning, the topic will be: The Impact of Social Media on the Women’s Fashion Industry

A panel of industry thought leaders, including Krista Madden, Founder of Handpicked Media and Beautyandthedirt, Roxanne Nejad of Boohoo, Emily Seares of Fashion Bite, and Orla Barrett, Marketing Director at Styloko will look at the impact of social media on the Women’s Fashion industry. They will discuss how the different players are responding and adjusting to the ‘social’ opportunity and the effect of consumer behaviour above and beyond marketing.

In the afternoon, the topic will be: The Future of Social Media in Women’s Fashion

Discussing how social media is shifting our relationship with Women’s Fashion the industry, and the effect of consumer behaviour above and beyond marketing – and what the future holds. With a collection of industry heavyweights, including Reemé Idris, We Are, Jennifer Roebuck, the Marketing Director of FCUK, Emily London, the Editor of Refinery 29, and Sara Brinton, Head of online for Peopletree.


It’s a fascinating array of topics, and the kind of people you need to hear from within each industry sector. For those wishing to attend any of the above events head over to the Like Minds ticket booking page.

We can also exclusively offer 20% discount to PHOENIX readers for any sessions at Social Media Week when they enter the code “MEDIAVIP” when they sign-up.

See you there!

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