Just in time for the summer’s denim renaissance, the iconic denim brand Levi’s are re-connecting with their musical roots for a sexy new spring campaign. Getting an intimate glimpse into the lives and unique personalities of real musicians – including pop rock sister trio Haim, London indie rock band The Vaccines and LA-based Local Native, among many others – the ‘Live in Levi’s’ campaign will show how these beautiful people style the brand’s most famous products and explore how music has inspired their sense of style.
The campaign will also hail a fashion first, with Levi’s being the first fashion brand to use Shazam as part of its new advert. When viewers Shazam the Levi’s ad, they will be directed to a bespoke platform where they will get access to more campaign content, including films that give exclusive insight into the musicians used in the campaign, their style stories and their relationship with the brand. You can even join in the fun and tweet your own story with the hashtag #LiveinLevis.
Intrigued? Click below to get a sneak peek at some of these stylish stories…