How did you stay on the London Fashion Week ball last week (other than compulsively reading PHOENIX’s live show reports, backstage shots and street style profiles, of course)? Did you watch the livestream, stay plugged into Twitter, or track your favourite Pinners?

A new infographic from digital agency Bell Pottinger Wired, which gives an overview of the social media stats for LFW content, suggests you were probably (like us) addicted to Instagram, which was the most popular platform for talking about the event – 39 per cent more than Twitter. Some of the findings are unsurprising – Queen Delevigne was the most talked about model, Burberry the most discussed brand and Harry Styles the most viral FROW celeb – but we’re pretty impressed that Marks & Spencer’s debut fashion week collection made it the third buzziest brand, and the 20% of commentary on the looks came from social media users in the States.

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It’s interesting to compare this to the Siganture9 stats from New York Fashion Week, where Pinterest reigned supreme and Oscar de la Renta was the king of conversation. NYFW-fashion-week-trends-1

As the circus trundles from Milan to Paris, let us know your go-to places for fashion week updates and gossip.

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