PHOENIX’s beauty bag essential for the week tackles the tricky twenties 


Your 20s – it’s a tricky decade for your skin. You’ve outgrown the teenage products with their cool-with-a-k adverts, narrated by embarrassed pimply tweens that throw stress pencils at the screen. On the other hand you’re not quite ready for the diamond-infused-string-of-dna-polyfillered anti-ageing skincare which is lobbed at you in your 30s.

That’s why PHOENIX’s beauty pick of the week – Vichy’s Idealia Life Serum – is a product which is perfectly suited for that intermediary decade and, well, simply does what it says on the shiny pink packing. No dubious small print needed.

Conceived by French exported beauty brand Vichy, the serum (don’t be scared off by the term, think of it as an ingredient-pimped moisturiser) has fast become one of our makeup bag essentials. Formulated with Vichy Thermal Spa Water, it protects skin exposed to stress, pollution, smoke or an unbalanced diet, so it’s perfect for work-hard play-hard city dwellers wanting to give their skin a refreshing non-alcoholic drink.

We loved the serum’s light, non-greasy texture, which can be used either by itself (perfect for oily and combination skin) or underneath your usual moisturizer. Within a few weeks of use we noticed a more even completion (a beauty cliché, we know, but true all the same) and a significant reduction of angry, chocolate button-induced breakouts. We’re enamoured.

Twenty-something beauty lover? We’d want to hear what skincare products you can’t live without. Tweet us at @PHOENIXmagUK

Idealia Life Serum 30ml £29.50 – Available at Boots


Words: Joy Starkey

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