Words Susie Willis
It might feel like the superfood-driven ‘wellness’ movement was invented by social media, but a holistic inside-and-out health approach was gaining momentum long before our Instagram took over our lives. Susie Willis first started experimenting with supercharged nutrition in 2006, when she saw a gap in the market for incorporating superfoods with specific health benefits into baby food. Plum Baby was the natural progression from her health-conscious cookery school, The Purple Plum, and once she’d sold the successful business, it was time to turn her hand to skincare.
Willis spent five years researching and developing her new passion for integrated beauty, and in 2016, Romilly Wilde was launched. Two years on, the experimentation continues, as Willis combines old wisdom and new science to supercharge skincare.
But from all she’s learnt over the years, what are the five everyday beauty rituals she relies on to make a noticeable difference? Listen up…
Nourish
Top of my list of beauty tips is nutrition – both in what you eat, how you supplement your diet and nutrition in skincare. Vegetables, seeds and some grains are amazing in their enzyme activity and bring energy to the organs, and the skin is the biggest organ.
Use a Face Oil
A fabulous face oil. Romilly Wilde ‘Active Boost’ Face Oil is a collection of highly nutritional, vitamin-rich oils that penetrate and deeply nourish the skin, with an unusual active boost of plant and flower actives and sea algaes. Always put on after or with a serum, or on a damp face, to ease the absorption.
Light Therapy
Infrared saunas or light-therapy sessions are so important. The overall skin benefits are amazing and these are becoming more available. The skin cells greatly benefit from the light frequencies as they turnover and metabolise, recover and restore more frequently.
Metabolic Skincare
If you are conscious about what metabolic turnover is, you will understand that your skin has a metabolic turnover too. Highly charged, clean (non-toxic) formulations get straight to work to adapt to your skin cells needs and feed them to bolster their fitness . We use this concept in all our formulas.
Vitamin C
It is hard to get a really ‘available’ form of ascorbic acid as it is extremely difficult to stabilise in skincare, so the best way is to take it internally. A good daily dose of vit C (I use Altrient C) increases collagen and therefore skin’s elasticity.
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