McQ has officially released the AW15 campaign imagery, and with it a brand new logo. The campaign, which was shot by Harley Weir and styled by Jodie Barnes, successfully captures the non-conformist attitude and nonchalant beauty that has become so synonymous with the McQ girl and guy.

The logo represents a new chapter for McQ as a contemporary brand, taking the name of the house of Alexander McQueen and using redaction style black out to leave only ‘McQ’ visible, demonstrating the brands irreverent attitude and rebellious spirit.

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