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What do you do when you’re a social media superstar with over 13 million followers and you’re in town for London Fashion Week? You take to the FROW of course!

Domo the boxy, fang-toothed Japanese cult comic character arrived at the PPQ show (he’s a fan of the brand’s bold, directional look) Soho’s OnIOff to a hoard of paparazzi photographers and fashion bloggers clamouring to take his photo. Susie Bubble (pictured below) was among the melee of style mavens excited to see Domo at the show, and stopped for a selfie together outside the venue.

Joining his friends, PPQ designers Amy Molyneux and Percy Parker backstage, Domo enjoyed even more attention from models, as well as leading hair stylists and make-up artists who were busy perfecting the looks for the catwalk.

Amy Molyneaux, co-founder of PPQ, said: “PPQ is a label know for seriously fun events along side their seasonal collections.  And we welcome Domo knowing he can help us rock the party.”

Domo took one of the prime spots at the PPQ show, which was also attended by Danielle Peazer, Millie Mackintosh, rock musician Carl Barat, Jamie Reynolds, Gizzi Erskine and celebrity make-up expert Millie Kendall.  He posted photos and images from the catwalk to his fans across Facebook, Twitter and Instagram and left with a bespoke gift from PPQ; his very own silk bow tie made from fabric for their new spring/summer 2016 ‘Forgetful Dynasty’ collection.

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