THE INNOVATION issue
In this issue, like the Mars rover Curiosity, we explore what it means to do something different for the better – innovation. It’s often thought of as the advancement of new consumer value through products, processes, services, technologies, or ideas that fulfil a need, whether we knew we needed it or not! I didn’t know I needed a phone that can monitor my sleep patterns, take photos, play my music, and calculate my running pace, but apparently I do. Inside we’ve got everything from newfangled lotions and potions, to robots, a surfing quantum physicist, the history of synthesised music, and 3D painting – not forgetting pages of cutting-edge fashion bringing you the most exciting AW12 trends. We’d like to welcome our new Art Director Andy Greenhouse as well as new Chief Sub-editor Lola Oduba to the masthead. And did you notice our first dual cover? From now on we’re running a male and female cover each issue. In other PHOENIX news, and in the spirit of change, we’re launching a free app at the end of October, and before the end of the year we’ll be offering a digital version of the mag for iPad. We love to hear from our readers, so tweet us @PHOENIXmagUK and we promise to say “hey” back, and if you’re in central London then knock on the door and we’ll give you a lollipop.
INSIDE THE ISSUE
Cover shoot: trans-seasonal design turns kaleidoscopic
Artificial Intelligence: beauty’s new penchant for opulent fakery
Free thinkers – we meet the bright sparks taking their respective industries by storm, including Swedish singer (and genius lyricist) Karin Park
Elements: gem stones and precious metals collide in lavish jewellery and accessories