Featured in PHOENIX Issue 8 as one of our promising Ones to Watch, designer duo Harry & Polly transformed Apartment 58 showcasing their new SS13 collection, Noise. With number one fan Grimes playing softly in the background of the bohemian transformed loft and incense swirled through the air, drinks were poured and beautiful clothes were worshiped. The collection was revealed in a salon style presentation to reinforce the designers artistic roots. Models stood in front of SS13 printed partitions, elevated in Underground creepers created especially for the show, in a variety of textures and tones matched perfectly to each noise. Guests were encouraged to relax on eclectic furniture, blankets and pillows whilst Draw In Light garment gifts were presented in hand decorated wrapping paper. Polaroid’s were scribbled on and tweets were sent out passionately as attendees were entranced by what Harry & Polly had created for next spring and summer.
Kew Gardens wonderful greenhouses and orange trees inspired one of their prints; the roots and structure found there were then transformed into delicate patterns against eerie navy and black skirts and long sleeve t-shirts. For their second print, tiny, intricate drawings were exposed during the printing method, creating white resists in the most organic way Draw In Light love to embrace. Letting the printing process dictate allowed the dye to work on building a truly unique garment; the end result from the dye created a print which could only to be described as what Noise looks like. Ethereal clear agents and pigmented gloss added a structural feel. With pieces that can be dressed up or down, the Draw In Light aura of creativity and individualism remains.
The salon style presentation allowed Draw In Light to connect with their adoring audience in a way that a catwalk can’t quite offer. Connecting with those who impact their business directly in somewhere as intimate as Apartment 58, Polly concluded, “It’s all about relationships. Cultivating them so that everybody is kind of spreading that love. That’s what we do.” It’s what makes Draw In Light so special, other than those magical clothes.
Words by Samantha Goodwin