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Day 1 of the very first LONDON COLLECTIONS: MEN started with a round of ‘Red Snapper’ cocktails (gin laced Bloody Mary) at breakfast, beneath the streets of Soho in Mark’s Bar, where enfant terrible of the London catering set Mark Hix presented black pudding dishes along with scrambled eggs and smoked salmon.  We were introduced to Webster’s new SS13 collection ‘Highwayman’, with pieces worn by his celebrity models, Nicky Clarke and the ever suave Kemp brothers, Gary and Martin.

It drew an A-List fashion crowd, with Suzy Menkes, Dylan Jones and both Stephen and Anastastia Webster, complete with canine model, wearing Webster collar, (note, not the £500,000 collar he designed for Harrods in 2007, but a slimmed down, summer version).

The catwalk along the bar top (or as Webster quipped, a “bar walk”) at Mark’s had it’s tongue firmly within it’s cheek, with both Kemp brothers selecting and recording their own accompanying Spandau Ballet runway song ‘Gold’ and Clarke doing not only hair but also, his own makeup.

The collection was fresh and exciting, themed along Route 66 iconography and inspired by the annual road trips Webster takes with friends, in his fully restored 1959 T-Bird, along the highways and byways of the United States.

The look is slick and modern, with black gems set predominantly in silver, gleaming out at you like caviar on a silver salver. The designer is hoping to use man’s desire for the open road to coax a greater number of us to wear jewellery, telling us “Jewellery is an integral part of a modern man’s wardrobe”. It has to be said that he’s doing okay already, with 15% of his sales constituting of male jewellery, but he his aim is to grow this percentage with Highwayman.

Webster has 35 years of work behind him, and countless celebrity fans, this collection will spark interest amongst a fan base, and also amongst any with a penchant for Americana. A sparkling start to LONDON COLLECTIONS.

 – Maxwell Mason

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